The Lost Co
The Lost Co

A Lean Marketing Engine. Operated for You.

We build the cadence: briefs, consistent content, controlled experiments, and attribution clarity — so you grow with signal, not guesswork.

Random Acts of Marketing?

Sporadic blogs, one-off tests, unclear attribution — they burn time and budget. Without rhythm and instrumentation, you can't scale what works or cut what doesn't.

Operationalised Growth Motions.

We create a sustainable loop: insights → hypotheses → execution → measurement → doubling down — removing friction so progress compounds.

Marketing Operations Packages

Choose a starting lane — expand as confidence grows

Content Ops
Editorial Engine
From $2,000/mo
Editorial calendar & briefs
On-page optimisation guidance
Internal linking & topical clusters
Quarterly content gap analysis
Most Popular
Growth Lab
Experiment & CRO
$3,500/mo
Hypothesis pipeline
A/B & UX tests (2–3/mo)
Test analytics & insights deck
Win library & learnings share
Attribution & Analytics
Data Confidence
$1,500/mo
GA4 + GTM implementation
Event & funnel tracking
Dashboards & KPI reviews
Channel performance insight

Built For Teams That Need:

The operating system around content, experimentation and attribution—so decisions compound instead of resetting each quarter.

Consistent content velocity & quality

Structured, low-risk experimentation cadence

Trustworthy multi-channel attribution

Insights → backlog loop without stall

Editorial, CRO & analytics alignment

Process + KPI operating rhythm

3.2x
Pipeline Attributed YoY

"By introducing a disciplined content & CRO cadence we tripled attributed pipeline in under 9 months without increasing media spend."

Sarah Mitchell
Head of Growth, B2B SaaS

Marketing Support FAQ

Do you run paid ads?

We focus on organic growth, experimentation, and analytics. We partner or collaborate with your PPC specialists to ensure consistent tracking & messaging.

How do you measure impact?

Clear north-star KPIs tied to pipeline or revenue proxies plus experiment logs, content performance, and leading indicators (CTR, CVR, retention).

Can you work with an internal marketing manager?

Yes — we integrate as an operations layer: process, briefs, instrumentation and experimentation cadence supporting your manager's strategic priorities.

What if we lack baseline tracking?

Initial month can focus on instrumentation: GA4 + GTM audit, event model, dashboards, and retrofitting historical data where possible.

Build Momentum. Sustain Growth.

Let’s establish the marketing operating system that compounds results over quarters — not flashes.