The Lost Co

Your Best Customers Already Know You. Bring Them Back.

Most businesses are sitting on a database full of customers who bought once and went quiet. We use AI to find them, understand why they left, and run personalised campaigns to win them back — on a performance-only basis. You pay from recovered revenue, not upfront.

$0
Upfront cost
20–40%
Typical reactivation rate
2–4 wks
To first campaign live
100%
Attribution transparency

Everything included, nothing upfront

We run the entire campaign — strategy, copy, execution, and reporting. Our fee comes from what we recover for you.

AI-Powered Segmentation

We analyse your customer history — recency, frequency, spend — and build targeted segments so each message lands at the right time with the right offer.

Multi-Channel Outreach

Email and SMS campaigns written specifically for each segment. We handle copy, design, scheduling, and deliverability so you don't have to.

Zero Upfront Cost

No retainers, no setup fees. We charge a percentage of the revenue we recover. If the campaign doesn't generate sales, you don't pay.

Full Attribution & Reporting

Every sale tied back to the campaign. Monthly reports show what was sent, who responded, and exactly how much revenue was recovered.

Ongoing Win-Back Flows

After the initial campaign, we can build automated flows that continuously re-engage customers as they hit dormancy thresholds — revenue on autopilot.

Platform Agnostic

Works with your existing CRM, e-commerce platform, or customer database. Shopify, Klaviyo, HubSpot, MYOB — we integrate with what you have.

How it works

From your customer list to recovered revenue in five steps.

01

Data Audit

You share a customer export. We audit the list quality, flag any data issues, and size the opportunity — how many dormant customers, their last purchase dates, and estimated reactivation potential.

02

Segmentation

Our AI segments the list by recency, spend history, product category, and engagement signals. High-value lapsed customers get priority. Each segment gets a tailored approach.

03

Campaign Build

We write the copy, design the email sequences, set up SMS flows, and configure tracking. You review and approve before anything goes out.

04

Launch & Optimise

Campaigns launch in stages. We monitor open rates, click-through, and conversions in real time — adjusting subject lines, timing, and offers to maximise recovery.

05

Report & Repeat

Monthly reports show recovered revenue, attribution, and campaign performance. We roll the learnings into the next cycle and set up ongoing automation where it makes sense.

Simple, risk-free pricing

No retainers. No setup fees. We win when you win.

Performance Fee

% of recovered revenue

Rate agreed upfront based on list size and average order value

  • No upfront cost
  • No ongoing retainer
  • Campaign setup included
  • Copy and design included
  • Monthly reporting included

What you need to qualify

  • 500+ dormant customers
    Enough data to segment and personalise effectively
  • Email addresses on file
    We also work with SMS where you have mobile numbers
  • Purchase history
    What they bought, when, and how much — to drive segmentation
  • Repeat-purchase product or service
    Works best where customers can and should buy again

Common questions

How does the performance-based pricing work?

There is no upfront cost. We charge a percentage of the revenue recovered from customers who re-engage and purchase. If the campaign generates no sales, you pay nothing.

What counts as a ‘dormant’ customer?

Typically any customer who has purchased before but has not transacted in the last 6–24 months, depending on your average purchase cycle. We work with you to define the right threshold for your business.

What data do you need to get started?

A customer export with email addresses, purchase history, and dates is enough to start. We handle the segmentation, copy, and campaign setup from there.

Which channels do you use for outreach?

We primarily use email and SMS. The channel mix is determined by what data you have and what your customers respond to. We A/B test messaging to find what converts best.

How do you attribute recovered revenue?

We use UTM tracking, promo codes, or a defined attribution window depending on your platform. Every sale tied to the campaign is tracked and reported monthly with full transparency.

How long does a campaign run?

Initial campaigns typically run 6–12 weeks to capture different re-engagement windows. After that, we can set up ongoing automated win-back flows so the revenue keeps coming without manual effort.

Revenue sitting in your database. Let's get it out.

Tell us about your customer list and we'll tell you if it's a fit — no commitment, no cost.